Brief portrait

Viana is a traditional brand of the company Tofutown.com GmbH. Tofutown.com, formerly called Viana, has been a pioneer and leading innovator in 100% vegetarian organic products for many years. The company turns agricultural produce such as wheat, soybeans and fresh organic vegetables into delicious meat alternatives, tofu products, soy and rice drinks, and fine soy creams.

Brief portrait

The company Tofutown.com GmbH was founded in 1988 in Cologne under the name of Viana Naturkost GmbH by a group of experienced food producers, brave tofu makers and young musicians. Since then the company has practised »Business without Guilt« (e.g. the use of purely vegetable organic raw materials, in part from Fair Trade). Even after 15 years the company sees itself as a dynamic »Veggie Start Up Company«. TofuTown.com has grown to become a renowned producer of entirely vegetable foods such as meat alternatives and dairy free milk and cream products within Europe. It is part of the Tofutown.com philosophy to produce using one's own know how and not simply »bring into circulation« (i.e. have others produce), which is commonplace in such marketplace niches as organic foodstuffs.
More than 60 vegetarian products are produced in a state of the art factory in the middle of the beautiful natural countryside of the Volcanic Eifel region, in the town Wiesbaum, which has earned itself the description »Tofutown.« The creative heads at Tofutown.com are known for the excellent, tasty »Viana Real Smoked Tofu«, the vegetable drinks »SoActiv®« and »ReisActiv®«, the meat alternatives »Velami®«, »Vegetarian Kebab« or »Veggie Mince«, the dairy free cheese »Pizzarella®« and the »Viana Soya Coffee Creamer«. The exquisitely fine »Country mild smoked« from the product range »Classic Veggie Carpaccio« won the German Vegetarian Union's Trend Prize 2004. In 2005 the company succeeded in producing the world's first whippable soy cream, after three years' development. Tofutown products can be found throughout Europe and even in the Kingdom of Bahrain. The export share of turnover is about 30%.

Youth researches

Continuous innovation and development are the key to success in the future-oriented branch of plant-based foods. The creative department at Tofutown.com is unstoppable and works night and day on new products, methods and marketing strategies.

Quality

Newest state of the art production facilities and machinery as well as an adaptable quality management system are an important basis of all products made in Tofutown. The employees take part in regular quality and hygiene training.
The competent and experienced quality control team at Tofutown.com is scientifically supported and advised by Prof. Dr. Krämer (Department of Food Microbiology at the University of Bonn).

Customer Relations

Many people have an unquenchable thirst for information regarding healthy and new products free of meat and dairy products. Tofutown.com supplies them with information, recipes and ideas via the internet. As many as 15,000 users visit the web sites each week. Apart from that there is the »Viana Tofutown News«, a multilingual lifestyle newsletter included with many Viana products, which reaches an annual circulation of one million (four editions).

Animal welfare, environmental protection, health

We believe in Food Democracy. The Tofutown.com philosophy is that every human should have the opportunity to get an entirely vegetarian product whenever and wherever he or she is hungry or thirsty (if it then comes from Tofutown, it's much more delicious and far healthier than something similar containing meat or dairy products. Today's consumers know that they shape their own future with their purchases. The food they purchase is produced - or bred - according to the amounts they buy. An increasing number of people uses this awareness in the best democratic fashion and consciously influences which foods will be more commonly supplied in the future.
Tofutown.com doesn't get on a high horse about its labels and try to give you a bad conscience or waken fears of loss. Tofutown.com doesn't want people to feel they have to justify themselves, but wants rather help to them with its products and services. Every day Tofutown.com seeks to convince by means of enjoyment and the quality of its products. Our motto is: »We value and respect each of our customers equally and are thankful for the trust and the many assignments we receive each day from throughout Europe.«
Tofutown.com is glad to receive customers' suggestions as well as supportive or critical reactions and promises to reply in the shortest time possible. It is certainly surprising that about 80% of our customers are simply »normal« consumers. The remaining 20% are vegetarians, whose numbers are on the rise throughout Europe.

Nutrition and sustainability

»Responsibility is beneficial«. Tofutown.com supports such different social issues as small regional groups (a soccer club, Wiesbaum's 1,200 year jubilee, the Solidarity Circle for West Africa in Hillesheim, the Nature Protection League Upper Kylltal) or the international animal welfare organisation PeTA.
Tofutown.com GmbH awards a prize (»Communication Prize Nutrition and Sustainability«), which rewards private and voluntary initiatives promoting sustainable forms of nutrition and animal welfare.
By means of its purchasing of raw materials Tofutown.com seeks to promote socially-minded and sustainable suppliers. For example, the vegetables come from local organic farmers.

Very Big Numbers

  • 10,000,000,000,000,000 organic carrots
  • 200,000,000,000,000,000 organic soybeans
  • 3,000,000,000,000,000,000 grains of organic rice and organic wheat (re-counted twice just to make sure)
  • 60 products
  • 500,000 tofu burgers and 1,000,000 real vegetarian sausages per year (guess who made the »real« tofu sausage in the movie »Men« by Doris Dörrie?)
  • Almost 1,000,000 faithful and enthusiastic Viana customers as well as brand new fans who buy products from VeggieLife, Soyatoo! and Demeter Soya Alive.
  • Tofutown's employees come from 7 different countries and speak 8 different languages. They are aged between 18 and 50. Amongst them are incorrigible fans of Bayern Munich (sorry about that), animal lovers, vegetarians, vegans, honest-to-goodness Catholics, hobby athletes and endurance athletes, sauna fans, family mothers and fathers (purely vegetarian foods have a very positive effect on fertility and joie de vivre), and - here it comes - many singles. To put it in a nutshell, Tofutownies are just people like you and me.

You can find further information about Viana's products on this web site (Please don't surf when hungry. Tofutown.com products make your mouth water).


Tofutown.com GmbH
D-54578 Tofutown Wiesbaum, In the heart of the Volcanic Eifel
Phone: +49 6593 9967-0
Fax: +49 6593 9967-225
E-Mail: info(at)tofutown.com

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