Two weeks before the BioFach World Organic Trade Fair

Viana/Tofutown present their latest innovations to the broad public on web TV: www.youtube.com/user/VianaTV (German language show)

Booth: 7-109

 

Tofutown produce their own successful German language web TV channel „Viana TV“. About 30,000 downloads on YouTube alone in 2010 and rising viewer numbers since the beginning of this year say all that needs to be said.

There are cooking shows with the veggie TV cook Attila Hildmann, a news format and the series „Viana in the Media“. In the latter, the best TV programmes in recent years featuring the brave tofumakers can be accessed – for instance the children’s format “Die Sendung mit der Maus” (also known as "Mouse TV"), Spiegel TV (documentary format), "Im Grünen" (regional public TV programme in south-west Germany) or "Galileo" (popular science format on private German TV). When tofu or vegetarian topics romp across the screen, Viana/Tofutown are often involved.

The eight cooking shows so far have been viewed 40,000 times. There are 15 videos all told, totalling almost three hours of broadcast time. The current BioFach special garnered 500 curious viewers on the first day. As an “Amuse-bouche” in the 12 minute clip, there is a secret code word – visitors to the BioFach who utter it at the Viana booth will be rewarded with a “wicked” veggie meat salad, to quote the video.

Brief interview with CEO Bernd Drosihn:

Why is Viana on TV so regularly?

That’s because we actually have something worth showing, that we are a genuine producer with real people and equipment, exciting raw materials and exciting products. Ideal subjects for TV. Brand name offices at a distance from the actual production sites aren’t hat attractive for TV teams. Besides, we’re Germany’s most handsome tofumakers.

Don’t you do any classical advertising?

Not much, but occasionally we do place advertisements in “Schrot und Korn” [German organic foods magazine] or in trade journals. But in fact we do prefer to invest our money in web TV or music CDs under the young label Tofumusic. We just like the taste of music.

Aren’t you afraid your competitors will overtake you on the last metres, when you already reveal everything now?

Nice question. We’re e glad about every good vegetarian product and are not at all warlike by nature. The universe of plant products is infinite. There’s enough room for everybody, and we do have really great competitors.

Contact:
Matthias Boller,
Tofutown.com GmbH
Phone +49 177 77 89 809,
e-mail matthias.boller(at)tofutown.com

Tofutown.com GmbH has been a pioneer and leading innovator in 100% vegetarian foods for many years. The company was founded in 1988 in Cologne under the name of Viana Naturkost GmbH. Further information: www.viana.com, www.tofutown.com, www.soyatoo.com